In addition to understand what marketing is, this pre-course module invites you to consider your current attitude to marketing and promotion. What do you think and feel when you hear the word "marketing"? What are the roadblocks that may prevent you from marketing yourself successfully?

Consider also the "Why?" at the core of your service. What drives you to do this work? What are your core values?

How might your "Why?" influence how and why you market or promote yourself and your services?

This module is about you being the flower so that the bee cannot help but be attracted to you. 

Just like a flower, you need to have the right blend of pollen, colour, shape and openness to attract the ideal bee and the right number of them.  It's a symbiotic relationship.

In order to find the right mix of these things for you, it really helps to fully understand the kind of bees you most want to attract. It's not that you say 'no' to anyone who is not the ideal client - but it IS that you actively let others know who IS the kind of person you can best serve.

Learn to create a memorable and trustworthy identity for your end-of-life services, even if the idea of branding gives you the heebie-jeebies.

Owning who you are, and letting that shine through your brand, builds trust and recognition in the minds of your clients, so they like you, and you like them

The end result of all this is that you’ll feel really proud of what you offer – and can’t wait to tell people about it!

NB In many cases, particularly if you are a one-person band, your brand is likely to be YOU!  So keep that in mind as you progress through the course.

The more compelling what you put out there is, the more your reader or viewer will be able to say ‘that’s me!’ and then want to explore more. Imagine how lovely it is when that happens – you feel wanted, fascinated to find out more about them, and excited to explore with them.

Finding your resonant price involves more than just crunching numbers; it's about comprehending the psychology behind consumer behaviour and the value they attach to a product or service. It's about learning to strike a delicate balance between setting a price that not only covers your costs but also captures the perceived worth of what you offer. This appreciation often begins with market research to understand customer preferences, competitor pricing, and economic factors.

Additionally, you must consider the positioning of your brand and product in the market and the emotional connection you wish to establish with your ideal clients. Ultimately, finding a price point that resonates with you and your clients involves empathy and an insight into the dynamic relationship between cost, value, benefits, and customer satisfaction. This requires an exploration of your attitudes and beliefs about money.

While businesses were being established long before social media came along, nearly all businesses today have some level of social media presence.

It's important, therefore, that you understand how to use social media and the tools available to promote your services and products.

Nevertheless, even if you don't plan on using social media, you'll still require a business model. Read the accompanying material and decide which model appeals to you.

Congratulations! You've reached the end of the "Let's Talk Marketing" course.

Don't become the best-kept secret. Now's the time to step up and start shining.

The team will follow up on your progress with a call to see how you're getting on with your marketing plan.